A fashion editorial based on true events. “I’m sorry I can’t date you, I’m looking for a job.”
Starring NOH SEUNG HWA (@shnoh_boi) of Agency Garten. Shot on location in Haebangchon, Kyeongridan-gil and Coffee President.
NEON MOON (@neon_moon) celebrated their four-year anniversary with a pop-up exhibition!
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In two of our favourite districts to spend our wons, Hongdae and Itaewon, we spoke to floor staff on their take of the stores they work at, as well as, reviewed some of these flagships and boutiques. With that, we are pleased to present a wonderfully curated list of places for you to shop, shop and SHOP!
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Shortly after opening in 2014, Neon Moon has quickly attracted high profile attention. Most recently spotlighted in W Korea and receiving a personal visit from Lazy Oaf's Gemma Shiel. In this interview, Neon Moon's creator Lee Soso opens up about her 'Kidult' romance with Pipi Longstockings, how she accumulated the shop's nostalgic items, and her thoughts on Yeonnam-dong's gentrification.
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The area around Hongik University is well known for its night-life and foodie culture. But if you stray off the main roads into neighborhoods like Yeonnam-dong you can stumble upon a blossoming arts culture and curious novelty shops like Neon Moon.
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