Princi (@shesthatprinci) is an Australian rapper on the rise. A poet, rapper, DJ, and style icon she represents everything current generations hold dear; she is bold, multifaceted, with a strong aesthetic sense, while still being vulnerable, honest and intimate with her audience. We spoke to her about identity, imagery, her dream music festival and whats shes vibing.Read More
We’ve covered a lot of stylish mature brands in the past but we can’t forget about the little ones, especially when the children’s retail industry in Korea is growing at the speed of light! In case you’ve missed it, here is the highlight of our top picks from the Spring/Summer 2019 Seoul Kid’s Fashion Show.Read More
MINJUKIM Fall/Winter 2019 collection review.Read More
D.GNAK Fall/Winter 2019 collection review.Read More
BAROQUE Fall/Winter 2019 collection review.Read More
MÜNN Fall/Winter 2019 collection review.Read More
Celine (celinehong__/) is a fashion media producer from South Korea. Since moving to London in 2012, she’s developed a stunning client portfolio, notably directing a web documentary on K-pop singer Holland. In this interview, Celine reflects on the key differences between the U.K and Korean creative industries.Read More
Boys and girls, if you’re wondering how to style yourself this Spring and Summer, don’t look any further! We assembled a trends guide using data directly from Seoul Fashion Week to inspire your outfits. Study these eight trends and you’ll definitely be the best dressed for every occasion.Read More
Yoseob was born in Seoul. After high-school he went to London to take an Illustration foundation course at Central Saint Martins. However, soon after in 2010, he was called to serve in the Korean army. Once discharged, two years later, Yoseob returned to London with an entirely different calling.Read More
The 17th Mis-en-scène Short Film Festival (MSFF) is underway. Who will be crowned the next Korean filmmaking superstar?Read More
These secret petroleum deposits were abandoned in preparation for South Korea's 2002 World Cup.
Fifteen years later the oil tanks now play host to Seoul's most dynamic exhibitions and performances.