Seoul Fashion Week SS17: Charm's


A young brand with a young clientele, CHARM'S is still searching for an identity.

Words Gissella Ramirez-Valle, Mauro Locatelli Photos Michael Hurt


A baby pink fur runway and a floral backdrop, this is how the set at CHARM'S Spring/Summer 2017 show looked like. Led by KANG YOHAN, the label originally started of as a streetwear brand that offered "couple looks" - matching ensembles for men and women. Now three runway seasons in, CHARM'S is admittedly still "Growing Up" and searching for an identity that goes beyond logo tees and sweatshirts. For the first half of the show there was a stream of pink, yellow, and orange outfits signifying childhood through baby-doll 90's ensembles. Clubwear followed as juveniles marched down the runway in tailored jackets over bodysuits and mini skirts accessorized with caps and fanny packs. To set the real transition from the teen age to the adult life, grey suits and blue shirts were worn with lace tops and puffy skirts.