PUSHBUTTON Spring/Summer 2018 collection review.

Words Joie Reinstein, Media Seoul Fashion Week


pushBUTTON (@pushbutton_official) ushered in a breath of tailored fresh air for their SS18 collection. With distinct references to the 60s (cat eye sunglasses are back) the outfits that were coming down the runway would have easily suited Peggy from Mad Men: the later years. At the same time there was nothing stuffy or overly referential about this collection as pushBUTTON brought us a version of the 60s with a very modern Korean POV. Every garment had a bit of an element of surprise with detailing on both the front and back. For a example a men’s coat was a trench on the front and a shirt in the back. The classic moto jacket was “reinvented” as it had both fringe and shoulder cutouts. Mirror metallics that looked the material used in emergency space blankets were made into leggings layered under strict pencil skirts.

There was also something quite optimistic in this collection when it came to both color and silhouette. Golden yellows, emerald greens, peonies pinks and lilacs were mixed with neutral khakis and greys keeping it light. Their was a lot of clever tailoring that cinched the garments where it mattered but kept people looking anything but restrained. You could easily see someone having fun in this clothing in the office or off duty. It has always been pushBUTTON’s hallmark to play with volume and this season emphasis was placed on the shoulders with a massive return of the shoulder pads. Serious in it’s construction but playful in it’s execution, there was a sartorial confidence that comes with being a more seasoned designer which is the case for pushBUTTON . Right at the crossroads crazy and chic, this brand continues to embody the Korean aesthetic.