Seoul Fashion Week SS17: Jain Song


JAIN SONG invites us along to discover the inner beauty of the world and oneself.

Words Ann Ravinther Photos Eny Bat


Une traversée qui sublime la beaute intérieure avec Jain SongJAIN SONG wants to take you on a beautiful inner journey, reads the neatly printed handout that we found in our gift bag. Along with this was a striking, little potted cactus — a clue to what was to come. This season, Jain Song drew from the city-living woman who knows how to live life to the fullest while being conscious of mother nature.

One of the first looks was a tailored ensemble with a jacket that featured slits at the arm. Middle splits were also seen on her soft fabric pants. Following in tailored garments, was a white le smoking dress that was cool yet refined. Makeup was subtle with a little blush, an obvious route towards a natural look. Guest had their phones outstretch ready to snap the intricate embroidered tulle dress that sashayed down the runway. Like greenery, that has a mixture of different specimens  — some garments were solid while others were full of movement as models walk by in a variety of fabrics, all light and flowy. A lace button-down long sleeve dress played tribute to the colour of nature: green. Flowers appeared in brocade on dresses and black tassels were seen as trimmings on a coat. In the spirit of summer and heat, were a number of swimsuits, large straw hats and cactus prints.  

The show ended with an upbeat rendition of 1964’s “The Sound of Silence” by American duo Simon & Garfunkel. As models walk by us one last time, JAIN SONG’s collection wasn’t just aesthetically pleasing but completely wearable for the woman on the go.



Check out the backstage snapshots here.