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FLEAMADONNA Spring/Summer 2018 collection review.

Words Joie Reinstein, Media Seoul Fashion Week


It was murder on the dance floor at FLEAMADONNA’s SS18 collection. Strong disco vibes mixed with a bit of 80s new wave styling were the central themes of this Seoul Fashion Week crowd favorite. Starting off to the upbeat tempo of “Super sonic”, models pranced down the catwalk with hair so voluminous it would have made Diana Ross proud. Ruching, ruffles, sequins and satin, all of disco’s greatest fashion hits were there but in a way that was more flirty and feminine than caricature. The silhouettes were flowy and sensual in silks and loose fabrics that draped off the models’ bare shoulders. With jackets, shoulders were big but waists got the corset tailoring treatment giving a little wink and nod to the power dressing days of Jean Paul Gaultier. Prints and brooches of stars kept the collection light and playful.

 Shades of blue, silvers and blacks dominated the collection and high shine was present in almost every look. Bare shoulder’s are still having their moment but whereas the off-shoulder peasant blouse was the look of summer 17, FLEAMADONNA was giving us 80s one-shoulder realness with tops that elegantly crisscrossed over the chest.

Perhaps what’s most noteworthy is this is a very clear departure from the more austere workwear / sportswear looks of the season past. This collection was clearly expressing the designer’s desire for more lightness of being, harking back to a day when fashion was perhaps a bit less complicated. Stripped of the layers, the crazy styling and the constant desire to be so extra, FLEAMADONNA actually set itself apart with its elegant minimalism.