pushBUTTON Fall/Winter 2017 collection review. 

Words Cessi Treñas, Media Tam Sum, Seoul Fashion Week


A befitting jump-off from their previous seasons, pushBUTTON pieced together a whimsy collection out of pieces seemingly culled from far-flung ends of a wardrobe. Structure and movement collided right off the bat with boxy shoulders and oversized suit separates meeting undulating hems and flowing trousers. Even designer PARK SEUNG GUN’s palette tied together opposites with vivid reds, green and blues countering sober blush and khaki. This duality trickled down to Park’s closing look, a half-and-half blazer and denim jacket that takes business in front, party in the back to a literal level. Despite the stark contrast between looks, the collection was tied together by a number of constants: lengthy gloves, comfortable fits and the potential to be worked into daily wear.

pushBUTTON’s show pushed a primarily foreign model roster to the fore, with Shinhwasa models HA HYUNJAE (@hyunjaequeen), JUNG CHEONGSOL (@luce.soll) and LEE JUHAN (@juhanbaby) being among the handful of local faces on their runway. However, what the show lacked in Korean models, it made up for in girl group royalty, what with IOI’s KIM DOYEON, T-ara’s HYOMIN and Girls Generation’s TIFFANY, HYOYEON and SEOHYUN all in attendance.