WINDOW 00: SPRING/SUMMER 2018

WINDOW 00 showcased their men’s collection for the Spring/Summer 2018 season through the direction of Central Saint Martins graduates TAEYANG JUNG, SIHYUN MO, & SUNGCHEOL JEONG with an impressive lineup of models.

Words Lauren Sloan, Photos Sophia Yoo, Lauren Sloan

“We are very boring and arrogant. Wild sometimes.”

— WINDOW 00

Despite being located in a stone building at the heart Itaewon’s Gyeonidan-gil, WINDOW 00’s presentation gave off a strangely warm atmosphere. The presentation was spread throughout three small levels, conjuring guests into a huddle in the center of each room in attempt to observe the models arranged about the edges of each floor.

The showcase began with an intimate, yet aggressive performance by two dancers in tattered garments. The dancers executed an interpretive dance, consisting of sensual and sporadic body movements that persisted fluidly. They flaunted mouths coated in black paint, seeming to mimic symptoms of lethal diseases, such as the “Black Death,” a pandemic that destroyed around half of the human population in the Middle Ages. Following the theme of that time period, their tattered garments were much darker in color scheme than the other outfits in the collection, reminiscent of the then widespread peasantry and feudalism. The ensembles worn by the models, including HEO JAEHYUK (@augustbrody), KIM JUNSU (@kjs_jun), SANG HEON (@sang_heon), JIN PARK (@_jinpark), TAEMIN PARK (@txxmini), LEE DAEHEE (@supertaller) and NA JAEYOUNG (@na__c), exhibited more color and wealth.

WINDOW 00’s Spring/Summer 2018 collection emphasized blazers and jackets embellished with leather belts, cowboy boots, flowers, fur, and hide wraps, revealing a westernwear theme with a contemporary twist. Along with the western concept, the collection contained an earthy color palette and design that complemented every garment. Pops of pastel pink color, flower crowns, and ruffled tunics gave the collection a femininity in touch with the blooming season.

The Central Saint Martins graduates, JUNG, MO, and JEONG distinctly demonstrate western influence with a mix of their Korean roots in their designs. The collection links the worlds of London and Seoul through the concept echoing the Medieval Period—an age where the Silk Road had first combined European and Asian cultures—and connecting Korean fashion staples; cropped trousers, and oversized blazers, to the adventurousness of CSM scholarship.