While digital publications thrive, print is still very much alive. MUTZINE would like to introduce the monthly publications that shape the fashion culture in South Korea. First up are Ceci, Looktique, and Cracker Your Wardrobe.
Words Gissella Ramirez Valle, Sunny Kim, Photos Raquel Cruz, Art Shay M
Ceci launched on October 1994, and its first issue sold out in only 3 hours. Over its 20 year trajectory, Ceci has been the source for getting acquainted with celebrities, as its cover models are always Korea’s top stars.
This glossy medium is dedicated to 30% feature, 35% fashion, and 35% beauty content. For its photo spreads, Ceci's editors curate the very best of Korean fashion and beauty in combination with the international brands that enter the market. Staple monthly features are also tutorials that guide young women through life's most critical points. Some of the popular mainstays include: Campus Style Master, Star’s It Look, How to Make-Over, Career Map, and Love Tip.
Riding on the success of the Korean Wave, Ceci launched <Ceci China> in 2008 and <Ceci Thailand> in 2012, truly becoming Asia's No. 1 Trend Magazine.
“Cracker doesn’t deal with fantasies.” Established in September 2007, Cracker Your Wardrobe aims to cover attainable fashion. Contributing photographers capture street style moments in Seoul, Daegu, Gwangju, and Busan domestically, as well as in global fashion hubs. Most notably with Youngjoo Koo reporting from New York City.
Influenced by Japanese street fashion magazines such as Fruits and Tune, Cracker Your Wardrobe is bold and colorful from cover to cover. Apart from the dedicated street style photography sections, Cracker Your Wardrobe has a few ongoing series that have contributed to the magazine's cult-like following. The most popular being, “Attack Your Wardrobe", where featured creatives display everything in their wardrobe.
Since contributing to a tangible fashion culture is Cracker Your Wardrobe's core objective, Cracker Lab has collaborated with numerous Korean street wear brands to produce limited items that range from clothing to stationery.
Heavily influenced by The Sartorialist, Looktique launched in January 2012. The magazine targets Looktiquers who are interested in the intersection of cutting-edge street, runway, and celebrity fashion.
While small and slim in size, Looktique is a valuable resource as it provides the means to know who is who in the Korean fashion industry. The magazine likes to keep words to a minimum and model-off-duty as well, as Seoul Fashion Week street style photos make up a large chunk of its contents. In 2012, Looktique released a special edition issue titled "Moon On The Looktique" made up entirely of street style photos from Milan's Pitti Uomo.
Looktiquers do not only gain access to exclusive fashion events through the magazine's pages. Looktique routinely invites readers to locally hosted events such as sample sales and even industry parties!
Editor's Note: It was announced yesterday that Cracker Your Wardrobe's September 2015 issue will be the last. We definitely didn't see this coming! We'll review the final issue once we get our hands on it. Stay tuned~